Purchase Intention for Sustainable Clothing

Part 7 of 7: Research Communication Grant Project funded by the University of Georgia Graduate School

In the final video of this series, I share the variation in purchase intention for sustainable clothing from the 383 study participants.

Extrinsic Motivation & Sustainable Clothing Purchases

Part 6 of 7 tells how the participants in this study were motivated toward purchasing sustainable clothing.

Basic Psychological Needs & Sustainable Clothing Purchases

Part 5 of 7 discusses my second study which evaluated whether people’s basic psychological needs and extrinsic motivations effected their sustainable clothing purchase intentions.

How Important, Valuable, & Necessary is Sustainable Clothing to Millennials and Gen Z?

Part 4 wraps up my first study by sharing how important, valuable, or necessary Millennials and Gen Z people find sustainable clothing in their everyday living.

Millennials and Gen Z's Motivations for Sustainable Clothing

Part 3 of 7 talks about the different motivations that Millennials and Gen Z have when deciding whether or not to purchase sustainable clothing.

Millennials and Gen Z's Perceptions of Sustainable Clothing

Part 2 of 7 shares the common specific word choices that Millennials and Gen Z people used to describe sustainable clothing based on their own perceptions.

What is Sustainable Clothing to Millennials and Gen Z?

Part 1 of 7: Research Communication Grant Project, funded by the University of Georgia Graduate School

This video describes an overview of my research which explored how Millennial and Generation Z aged people defined sustainable clothing by asking them to describe in their own words their perceptions of, and their motivations for, sustainable clothing purchases.